Category Management
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- Our key driving management tool for business and category growth
- Heavy investment in systems, IT, training and personnel since mid-2005
- Common process with the Valora Trade category guide
- Category definitions based on Consumer and Shopper insights
- On-going updated category plan
- Common analysis tool and process for all Nordic categories and partners
- All data sources in one analysis tool and one view:
- Consumer and shopper insight, Media investment ATL, A.C. Nielsen, GfK, Trade media leaflet analysis, Wholesale data, Shop-data & Internal data
- Best Practice exchange through local and Nordic Category TEAMs
