Key Account Management
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- Our KAM’s have in-depth knowledge and partner-ship with the trade partner for whom the individual KAM is responsible.
- The KAM understands the strategy, decision structure and values for each trade partner at all levels.
- The KAM is aware of trends and acts accordingly to show present and future trends in the trade and account. Primarily responsibility to:
- Negotiate firm yearly agreements with the trade
- Finalize tender agreements
- Secure long-term contact with key customers
- Build new relationships and maintain current relationships
- Ensure growth in Valora Nordic product categories
- Optimize investment in trade advertising/folders/in-store activities
- Secure alignment of net prices across Nordic/INT markets
