Media Buying
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Advantages inherent in the Valora Nordic Media Deal
- Savings/extra media value of 8 - 19% in 2007 for all brands
- Better media performance (first in block, prime time, best programmes)
- Better transfer of best practice between the Nordic markets
- Better & optimized media planning
- Better media prices provide competitive edge towards direct competitors with local focus
- Strong IUM-team in place servicing our Principals
- Increased focus on the Valora Trade principals from IUM
